Communication campaign of the European Immunization Week in Georgia


A) Objective: To raise awareness among parents, public health professionals, policy makers, decision makers, and the media about the importance of immunization. B) Ways to implement the project:
1. April 23 - press conference. With the support of the World Health Organization and with the participation of representatives of the Ministry of Labor, Health and Social Protection, partner organizations and the medical community.
1.1. Printed, video and other materials with the immunization logo and slogans: 60-second video clip; 2 banners; 2000 leaflets; 100 notebooks; 100 pens; 100 T-shirts; 100 bags and 100 cups.
2. The TV media campaign will be held from April 23 to April 29, 2018.
3. The social media campaign will be held from April 23 to April 29.
4. April 27 Seminar on measles/rubella
5. During the immunization week, an information campaign will be conducted, including in medical and public places, in the form of entertainment events.:
5.1. April 25, 10:30 a.m. - Action at the "Health Center" (vaccination, dissemination of information materials)
5.2. April 28, 12:00 -14: 00 - Action at the zoo - Children's entertainment events at the invitation of animators, students will distribute information materials
C) Expected results:
Increased public awareness and awareness of immunization and support for immunization activities.



Project implementation dates: 20/03/18-31/05/18


Budget: $5,000


The person responsible for the implementation of the project: Marin Topuridze